Having worked in the Wake Forest community as an eye doctor since 1995, Dr. Yoakum opened his own practice at Heritage in 2005. He’s a resident of the town and recognized the growth of the area and need for an independent vision care practice that specialized in creating an individual experience for every patient, based on their ocular and visual needs. Rather than rushing a patient through their exam, the doctors at Heritage strive to take the time with each patient to determine an accurate diagnosis, a perfect prescription for glasses and contacts, and assist them in the selection of distinctive eyewear and contact lenses .
As the community and practice have grown the mission stays the same; Drs. Yoakum, Stone and Luu and staff passionately offer the best eye care services possible. By utilizing the most advanced state-of-the-art diagnostic technology and eye care products available, we are committed to educating our patients and delivering personalized service to the people of the Wake Forest area. Visit us at Rogers Road, where you’ll find a professional team that prides itself in being the friendliest and most hospitable optometry clinic in Wake Forest.
Exciting News!! Heritage Eye Care became a part of The Eye Institute in January of this year. For years these independent practices have enjoyed a professional collegiality and mutual appreciation of commitment to exemplary patient care. It made good sense for the two teams to merge together and bring more resources to the area’s patients. The team of doctors and staff at Heritage will remain the same but the new support from The Eye Institute will bring about an office renovation, offer more eyewear lines and additional diagnostic instrumentation to better serve the Wake Forest area.
Excellent service, doctor and front desk staff. Also an excellent and very stylish selection of eyewear for the entire family.
I highly recommend!
I left feeling as if I was valued, and that my money was being well spent on something I wanted to spend it on — not something I felt pressured into thinking I needed. The eye exam was by far one of the most involved and well explained I have ever experienced. I was pleasantly surprised the that the Dr. was present the whole time, my questions were answered with thought and not once did I get the standard, "I would not be too concerned " response. It was always a clear interest to make sure I was understanding the technical as well as the results of his answer.
After many many years here...I am still happy to have my annual exam, glasses, contact lenses, and other services for my family here. LOVE this place and the atmosphere with knowledgeable and friendly staff. I highly recommend!
TEI's team has always been courteous, friendly, and calls about the exam. I've been going for years to one in Knightdale, NC and would not switch unless they close which, hopefully, they never will!
I had been coming here for years and I’m always greeted by friendly staff! They know most of my family and remember our life stories when we come. It never feels like I’m the eye doctor, it feels like family.
I loved everyone at the Eye Institute. I got in pretty quick, they were very thorough and everyone had a great attitude. Thanks, Eye Institute!!
Dr. Chad Morgan has provided me with proactive, strategic care and exceptional long-term advice about my eye care for more than 5 years. I trust him completely and know he has a full understanding of my health and the new treatment options for my care. I simply wouldn't entrust my eyes to anyone else!
Good customer service. Tiffany was very helpful in helping me pick out my new eyewear. Dr. Chad is friendly and proactive...I appreciate both!
Thank you for visiting GoodLooks. We’re now part of The Eye Institute family. You can still visit us in the same North Raleigh location or check out one of our other two offices in Raleigh or Knightdale. Learn more on the “Locations” page on our website.
We look forward to seeing you again soon!